Keep your descriptions short and simple. Keep your writing
short and to the point.
Use words that the reader is familiar with. Don't use words
that the reader might find difficult to understand.
Keep your sentences simple and clear. Don't use many
compacted sentences.
Don't make all the sentences the same length. It is a good
idea to vary the length of the sentences. Make some sentences longer,
while keeping some sentences shorter.
It is better to us the active tense, then the passive tense.
Don't use abbreviations unless you are sure that the reader
will understand.
It is better to use nouns and verbs, instead of adjectives
and adverbs.