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Address each cover letter to the person that has the authority to hire you, use that persons full name and title.
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Write the cover letter using the started business letter form.
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Make sure your letter is direct and to the point.
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Use simple language, don't use slang or completed language
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State something about the company - based on your research
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Proofread your letter.
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Do not write a story about yourself!
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Keep an organized file of all the cover letters that you send out.